ONLINE MARKETING TRENDS
Dad-Targeted Voice-Led Sampling : Send me a sample
Clarins Partnered with Send Me a Sample to Promote Father’s Day
Male UK consumers will be targeted by Facebook ads to request a sample of the Super Moisture range through artificial intelligence such as Google Assistant or Amazon Alexa. The Co-founder of Send Me A Sample Will Glynn-Jones stated the campaign will “bring in new consumers, and encourages loyalty amongst those who are currently in love with ClarinsMen brand.” As voice recognition becomes a normal aspect of everyday technology, it’s no surprise the sampling industry has begun using the technology.
Image source: MobileMarketing, Clarins