ONLINE MARKETING TRENDS
Dad-Targeted Voice-Led Sampling : Send me a sample
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Clarins Partnered with Send Me a Sample to Promote Father’s Day
For Father’s Day, Clarins, the deluxe skincare and cosmetic company, has partnered with voice-activated sampling company ‘Send Me A Sample’ to launch its newest line of men’s products in the UK. This is the first campaign of its kind and will feature over 30,000 samples of the ClarinsMen Super Moisture collection.
Male UK consumers will be targeted by Facebook ads to request a sample of the Super Moisture range through artificial intelligence such as Google Assistant or Amazon Alexa. The Co-founder of Send Me A Sample Will Glynn-Jones stated the campaign will “bring in new consumers, and encourages loyalty amongst those who are currently in love with ClarinsMen brand.” As voice recognition becomes a normal aspect of everyday technology, it’s no surprise the sampling industry has begun using the technology.
Image source: MobileMarketing, Clarins
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