ONLINE MARKETING TRENDS
Eco-Friendly Pride Travel Mugs : Starbucks’ pride tumblers
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Starbucks’ Pride Tumbler is Released in Anticipation of Pride Month
Starbucks’ pride tumblers offer consumers a rainbow-iteration of the eco-friendly travel mug, and align the brand’s values with support for the LGBTQIA + community.
These mugs arrive in a vivid color palette and an iridescent finish, making for a statement piece that’s eye-catching and bold. In addition to the unique color-blocking design, this tumbler features the words ‘LOVE’ written across the front, sending a firm message of where the brand’s values stand. This travel mug represents Starbucks’ long-standing support of the community, as the company offers health benefits for people in LGBTQIA + relationships, as well as covering costs of gender reassignment surgery.
Starbucks’ pride tumblers are available in the United States and Canada.
Image credit: Starbucks
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