Destigmatizing Grooming Ads

Personal grooming is always an embarrassing conversation, but Manscapped’s ads don’t think it has to be. In a newly launched campaign, the men’s grooming brand displayed 225 out-of-home ads that are both playful and relatable in an effort to remove the stigma that surrounds the below-the-waist shaving conversation. The bold ads boast tag lines such as “When you trim the hedges, the tree stands taller” and “Precision tools for your family jewels.” According to Marcelo Kertész, svp of content, brand and design “Each visual offers a combined sense of spontaneity and confidence that comes from being ready for anything,” he said. “We are excited to have landed on a set of powerful images that convey this notion in a single frame.”Image Credit: Manscaped


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