Luminous Diamonds is a new fine jewelry brand that uses rare fluorescent diamonds in its designs, showcasing stones that are formed under unique geological conditions and encouraging women to shine their inner light. The diamonds are said to have “a stunning inner radiance that flashes in the sunlight and emits a magical glow in UV lighting.” The brand offers everything from necklaces and bracelets to earrings and rings, and across the designs, the free-form hexagon is a returning motif.The everyday luxury pieces are being introduced to the world with a campaign called The Greatness Is Made Under Pressure, which is set to the tune of Queen’s Under Pressure. The campaign is devoted to celebrating the strength, resilience and fearlessness of modern women.Image Credit: Luminous Diamonds


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