ONLINE MARKETING TRENDS
Digital Brand Spokespersons : brand spokespersons
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SK-II’s ‘Yumi’ is an AI-Powered Digital Human Ambassador
The digital brand ambassador was built on Google’s natural language processing platform and Yumi will be used to provide guidance to SK-II users, especially when it comes to taking better care of their skin. As an online AI ambassador, Yumi will help to offer a friendly face and a reliable persona when it comes to offering customer care to people around the world at any hour of the day.
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