ONLINE MARKETING TRENDS
Digitally Scannable Cardboard Boxes : smileCodes
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Amazon’s SmileCodes Unlocks Media Content Using QR Codes
Amazon’s SmileCodes allows consumers to unlock media content through the Amazon app. This includes a series of arts and crafts instructions as a creative prompt for costumers to make more out of the cardboard packaging.
The scannable codes are printed directly on the boxes itself and when scanned using the Amazon app, they are directed to video content alongside a set of instructions on how to make more use out of their boxes. An example includes the utilization of virtual reality technology to give a full view of a bright galaxy. The SmileCode boxes breach a new way of approaching packaging concepts by tapping to customer engagement concepts targeted towards the digital age whilst also recognizing environmental issues.
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