ONLINE MARKETING TRENDS
Emotional Basketball Beer Ads : Dwyane Wade
Budweiser’s Dwyane Wade Ad Surprises the Star with 5 Visitors
The sister of a Parkland shooting victim, a man with a troubled upbringing, a woman who never thought she’d go to college, a woman who lost her home to a fire, and Wade’s own mother all approached Wade on the empty court. As the ad continues, it’s revealed that Wade helped each of these visitors, by taking a family on a shopping spree after they lost everything in a fire or setting up a college fund. At the end of the ad, each visitor tells Wade that while they don’t have a jersey to trade, they have a personal item they’d like him to have — like a blazer a man wore to his first job interview, and the cap and gown of the college grad.