ONLINE MARKETING TRENDS
Esports-Centric Pop-Up Fan Events : league of Legends Experience
[ad_1]
Mastercard Delivers a League of Legends Experience to Players
During last year’s World Championships, Mastercard debuted a unique League of Legends experience for fans in Seoul. The pop-up activation ran from November 1st until the 3rd. It was an extension of a signed multi-year sponsorship deal between Mastercard and Riot Games.
The League of Legends experience gave fans the opportunity to meet and take pictures with professional LoL players and teams. Participants could play Riot’s 1v1 “Snowdown Showdown” mode and “learn basic and advanced tips for streaming” through the Twitch Creator Camp. Another aspect of the pop-up included an augmented reality experience through which fans could reproduce themselves as an LoL champion.
Alongside the pop-up, Mastercard introduced other engaging opportunities for cardholders, solidifying the company’s presence in the booming environment of eSports.
[ad_2]
Source link
