Gen Z Edition Mattresses

Mattress manufacturer, marketer and supplier Simmons collaborated with TikTok stars Charli and Dixie D’Amelio to create a custom-designed, special edition mattress. The co-designed sleep solution was created with their young fans in mind. As Charli D’Amelio said, “Our beds are the new offices for our generation, where we check messages in the morning, where we listen to music and podcasts, where we stay up late FaceTiming with our friends, scroll aimlessly on social media to get inspired and most importantly, it’s where we look forward to going after a busy day.”The Gen Z-targeted mattress is being introduced to the world with the #SimmonsDreamRoom contest and participants will have the chance to give their room a fresh new look with the help of the social media stars.


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