Instagram’s New Experiment Tests Hidden Likes on Posts
Hidden likes can take the pressure off users to have their photos perform well, which is exactly what Instagram wants. Instagram states that it wants users to “focus on the photos and videos you share, not how many likes you get.” This may encourage more high-quality content rather than click-bait or promotional photos.
The same phenomenon of hidden likes is popular with younger generations who use VSCO, another photo-sharing platform, however, this platform has no likes at all. With Instagram following suit, it could radically change how we all use the platform and interact with one another.
Image credit: The Verge