Häagen-Dazs is Largely Focusing on Consumer Loyalty and Brand Identity

May is a big month for beloved dessert company Häagen-Dazs as the business is launching an ice cream reward program, hosting a Free Cone Day, and honoring the hardworking bees.

The Häagen-Dazs Sweet Rewards is a way for the brand to amp up consumer loyalty. Individuals will be able to earn points on every dollar spent in the shop and unlock special deals. Moreover, upon the download of the app and the first purchase, consumers will be able to enjoy a complimentary cone. In addition to this, Häagen-Dazs will be giving out free scoops on Mat 14th between four and eight o’clock at participating locations in the USA.

Aside from the exciting event and the enticing ice cream reward program, Häagen-Dazs is also honoring the bees by certifying select ice creams with a Bee Better Certification.

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