Burt’s Bees’ Oasis in the City Promotes Its Natural Lip Balms
Burt’s Bees created an oasis in the city with an optical illusion waterfall to promote its range of sustainably made Tinted Lip Balm products. The installation in London’s Covent Garden Piazza brings a natural jungle oasis to life in full color, complete with colorful flowers that take after the colors of the lip products. Rather than being a physical installation that can people can immerse themselves in, the oasis takes the form of a water feature that’s painted on the ground, so that from a certain vantage point, dynamic photos can be taken and shared.
The campaign is supported by a social media content and a competition that invites people to share photos on Instagram, making sure to tag the brand and make use of the #BeATrueForceOfNature hashtag.