Immersive Cityscape Shops

To celebrate its 60th year in the fragrance business, luxury French house Diptyque is carving out a space for itself within Selfridge’s Corner Shop. For four weeks, the brand will be offering an immersive experience that encompasses the brand’s history and turns in-store destinations into inspiring cityscapes. Drawing from the scents of the Grand Tour collection, the brand is channeling the qualities of European and Asian cities; the city of Paris, for example, is represented by a romantic hot air balloon and illustrated paper sheets reference the location where the brand first opened its boutique. After extended periods of time at home, people are craving a sense of escape and brands are delivering travel-themed experiences to provide new sensory experiences.


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