Imperfect Beauty Ads : imperfect beauty

Gucci’s 80s-Themed Lipstick Ads Challenge the Idea of a Perfect Smile

Across the world of fashion and beauty, brands and consumers alike are embracing imperfect beauty and representations of a wide range of people that are authentic, inclusive and unretouched. While a significant amount of progress has been made in marketing and the media in just the last few years, Gucci’s newest advertising campaign proves that there is still plenty of work to be done.

The newest ads from the luxury brand are centered around the launch of 58 lipsticks and they are accompanied by images that challenge conventional beauty and the idea of a “perfect smile.” The 80s-inspired ads feature close-up images of teeth, including those of model and singer Dani Miller, who has teeth with gaps that she proudly shows off in a smile.