Burger King’s Whopper are Now Available to Individuals Stuck in Traffic
Burger King taps into real-time traffic data to determine lengthily congested areas in the city. Via digital billboards, the chain captures consumers’ attention, making them aware that burger delivery is a thing. Individuals who feel snacky can order through the Burger King app and have their meal brought directly to their car. Varying charges for delivery apply and they are dependant on where one is stuck in traffic.
This burger delivery service is made possible through a collaboration with ad agency We Believers.