Influencer-Inspired Travel Campaigns : Hotels.com MyDream

Hotels.com’s #MyDream Shows “Hate-Liking” on Social Media

Travel influencer marketing has quickly become one of the most popular influencer categories, with people posing for pictures in destinations that range from remote to romantic—and Hotels.com’s #MyDream campaign acknowledges influencer culture, as well as the fact that many people jealously “hate-like” posts on social media.

The #MyDream video shows one traveler getting a fear of missing out while looking at glamorous photos from another social media user who is staying in picturesque accommodations and participating in fun activities. As ever, Captain Obvious is featured in the Hotels.com ad, offering commentary that points out how the traveler can book a trip that’s on par with the influencer’s experience.

Hotels.com’s #MyDream video series also illustrates other scenes with ads like #Foodie, #WineLunch and #Romance.