ONLINE MARKETING TRENDS
Influencer-Inspired Travel Campaigns : Hotels.com MyDream
Hotels.com’s #MyDream Shows “Hate-Liking” on Social Media
The #MyDream video shows one traveler getting a fear of missing out while looking at glamorous photos from another social media user who is staying in picturesque accommodations and participating in fun activities. As ever, Captain Obvious is featured in the Hotels.com ad, offering commentary that points out how the traveler can book a trip that’s on par with the influencer’s experience.
Hotels.com’s #MyDream video series also illustrates other scenes with ads like #Foodie, #WineLunch and #Romance.