Interactive Alcohol-Free Wine Packaging : clouds of north

Clouds of North’s Box Requires No Need to Disassemble

Lisa Strömros, Jenny Almén, and Linnéa Samuelsson are students from Mackademin and the three created a packaging design for alcohol-free wine, Clouds of North. The design features carton board adorned in digitally printed visuals, spotlighting the audience that prefers dealcoholized beverages.

It sits in a beautiful box that is created to have a special unboxing experience in an interactive manner. Notably, this can be repeated so customers can show their guests the feature. The top of the box features a pull tab that slowly unveils the bottle in a tilted angle, accompanied by a small description of the product. The opening of the original box’s structure acts as a rest for the bottle’s neck when the tab is pulled and the back of the box functions as a wine bottle holder.