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LGBTQ-Supporting Rainbow Shakes

LGBTQ-Supporting Rainbow Shakes

ONLINE MARKETING TRENDS

LGBTQ-Supporting Rainbow Shakes

In honor of Pride Month 2021, Shake Shack is releasing a limited-edition Pride Shake.Back in 2019, Shake Shack debuted a special cake batter-based milkshake with rainbow glitter sprinkles that delighted customers everywhere. Now, the chain has created an equally special Pride Month creation for 2021. The new, limited-edition Pride Shake combines strawberry and blackberry frozen custard, and is topped with a delightful mango and passion fruit blend, whipped cream, and rainbow glitter. The whole thing is served in a dedicated Pride cup, which featured an upgraded version of the brand’s burger logo incorporating all colors of the Pride flag.Proceeds from the sale of the new shake will also go to a good cause, with Shack Shack pledging to donate 5% of the sales price to The Trevor Project, with a minimum donation of $50,000.Image Credit: Shake Shack


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