ONLINE MARKETING TRENDS
Pizza-Themed Donuts
Just in time for National Donut Day (June 4), DiGiorno recently launched an innovative new pizza and donut mashup dubbed the DiGiornut. The mouthwatering donut is infused with mozzarella cheese, topped with the brand’s signature sauce and additional cheese, and topped with traditional pizza toppings. “At DiGiorno we like to push the boundaries of what’s possible for pizza, and the DiGiornut is something we’ve been dreaming about for a while,” said Kimberly Holowiak, DiGiorno Brand Manager at Nestlé. “At the same time, we’ve seen out of the box thinking from our fans on social media – connecting pizza with donuts. So we thought, why not have some fun and make this mashup a reality to celebrate National Donut Day.”The DiGiornut will be available exclusively through a Twitter sweepstakes on the donut-honoring holiday. To enter, fans can reply to @DiGiorno’s tweet with #sweepstakes for a chance to score a half-dozen box.Image Credit: DiGiorno
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