The idea of the project was to “elevate a heritage brand.” The name of Plymouth Gin’s craft gin is ‘Mr. King’s 1842 Recipe.’ The product has strong ties to the history as it embraces an original formula from 1842. B&B Studio took that into consideration, drawing hefty inspiration from history but also positioning design elements so they appeal to a modern demographic. The onus is placed on celebrating the art of exploration.
A total of 2,000 cases have been produced by Plymouth Gin.