ONLINE MARKETING TRENDS
Matchmaking Mascot Campaigns : Hinge Mascot
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The campaign demonstrates this with its fuzzy, marshmallow-like mascot in various dire situations while the users are so engrossed with one another they fail to notice. Some examples of the unfortunate situations Hinge’s Mascot finds itself in include burning in a campfire, being run over by a taxi, having an air conditioner unit fall on top of it, and having it freeze in a store’s refrigerator.
To encapsulate the brand’s desire to help users fall in love, the multimedia campaign features a fitting tagline: ‘Hinge wants you to find love, even if it kills us.’
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