ONLINE MARKETING TRENDS
Mediative AR Experiences : AR Experiences
Yakult’s Magic Mirror Activation Explores the Science of Breathing
To begin, a person standing in front of the augmented reality Magic Mirror is able to tap the on-screen Yakult bottle and take a moment to center themselves, calm their mind and focus on just their breath for just a few seconds. As Yakult is a sweetened probiotic milk beverage, the wellness-centered AR experience provides a moment of relaxation that ties into its Japanese origins.
While many brands are turning to meditative experiences to help consumers feel a bit better in their daily lives, this exercise offers a non-intimidating way for people in public to center themselves instantly.