‘Be Both’ Celebrates the Uniqueness of SweeTARTS & Gen Z
Targeting an audience of viewers ages 18to 24, campaign videos like Grace and Grit capture the essence of people who appear one way and are revealed to be much more than they seem. In this advertising spot, a prim ballet dancer is shown as having many passions, including skateboarding. Other short-form ads in this series include Science and Art, Wise and Wild and Shy and Fly.
As well as putting a focus on Gen Z personalities, SweeTART will also be sharing digital ad spots called Long and Short, and Hard and Chewy.