ONLINE MARKETING TRENDS
Minimalist Directional Billboards : Directional Billboard
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This is not the first time McDonald’s has used branded imagery to direct drivers to its restaurants. In 2018, the company used the famous ‘Golden Arches’ to help customers locate the restaurants. Its new campaign continues to use playful and colorful artwork to entice consumers to “follow the yellow brick road” into a McDonald’s restaurant.
The target demographic for the ads range from hungry commuters to lost travelers, and even eager children.
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