Musical Back-to-School Ads : Ready For This

Office Depot’s ‘Ready For This’ ad is musical-themed and features Disney Music Group stars JD McCrary and band DCappella. The musicians perform an original song in the commercial while highlighting Office Depot’s back-to-school deals and its diverse product range.

Some best-selling items featured in Ready For This include stylish backpacks, pens, notebooks and other school supplies along with electronics like calculators. Ensuring kids have everything they need for the school year ahead, Office Depot makes a variety of classroom essentials available to consumers conveniently under one roof.

The brand successfully markets to Gen-Z consumers and their parents by enlisting up-and-coming music stars in its latest ad. The commercial is also promoted with #backtoschoolproud on social channels to encourage inclusivity, diversity and equality this upcoming school year.