Naturally Energizing Canned Drinks

The Lucozade Alert drinks are arriving in the UK as a low-calorie refreshment option that will help to reduce feelings of tiredness and fatigue with naturally sourced ingredients.The drinks come in two flavor options including Cherry Blast and Tropical Blast, which are both formulated with naturally sourced caffeine along with vitamin B3. The beverages follow on research that reveals adult consumer concerns surrounding tiredness. The drinks are formulated to offer an alternative to Lucozade Energy that targets different consumer needs.Head of Lucozade Energy at Suntory Beverage & Food (SB&F) GB&I Zoe Trimble spoke on the new Lucozade Alert drinks saying, “Lucozade Alert is high in caffeine with Vitamin B3 for an energising boost; all with the great Lucozade taste that your shoppers know and love. We’re delighted to be bringing this new non-HFSS product to market.”


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