ONLINE MARKETING TRENDS
OOO-Themed Hard Seltzers
Starting on March 1st, Bud Light Seltzer fans will have the chance to experience the brand’s exclusive new Out Of Office variety pack, which comes with 12 slim cans in four fruity flavors. This includes Classic Lime Margarita, Watermelon Mojito, Mango Mai Tai, and Strawberry Daiquiri. Along with the variety pack that’s being released in time for Employee Appreciation Day on March 5th, Bud Light is set to host a contest open to all US workers 21 years and older as a part of its #TasteTimeOff campaign. Through the contest, fans will have the chance to win weekly prizes of $1,000, as well as a grand prize of $25,000. Bud Light VP of Marketing Andy Goeler spoke to the upcoming release of the limited edition flavor pack, stating “Our new Out of Office variety pack builds on Bud Light’s fun, delicious seltzer offering while encouraging fans to take their well-earned time off with one of our vacation-inspired flavors in hand; it’s definitely unlike anything you may have tried before.”Image Credit: Bud Light
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