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Optimistic Embracing Ad Spots

Optimistic Embracing Ad Spots

ONLINE MARKETING TRENDS

Optimistic Embracing Ad Spots

Zalando’s ad spot titled ‘We will hug again’ offers an emotive take on advertising by tapping into one thing consumers collectively miss — hugging their loved ones. Avoiding physical contact with loved ones has made the COVID-19 pandemic so much harder to endure, and the hardships only continue as the holidays approach. A hug, kiss, handshake, or embrace with a friend feels like a thing of the past, but Zalando’s ad, which was filmed by four different directors throughout the globe, aims to evoke feelings of optimism for the future. The ad serves as a beautifully moving montage of people from all walks of life embracing, as James Blake’s ‘I will always love you’ track plays in the background.Image Credit: Zalando / Anomaly Berlin


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