TOP’s Bronzer Product Tube Feature Stickers That Reveal a Pale Color

At a first glance, TOP’s bronzer product packaging seems to be only a uniform color but it includes two stickers that can be peeled away to reveal the outline of a bikini, playfully revealing the tube’s own tan lines—making it look as if the packaging itself has spent some time under the sun.

As a brand inspired by tanned skin, TOP created interactive, cocoa-colored packaging that invites consumers to “discover the difference between the tan and what is not.” By highlighting the areas that are typically exposed or protected from the sun, the bronzer product creatively references tan lines and helps to remind consumers how easy it is to get the sun-kissed glow that they so desire.

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