The Lip Bar is a POC-owned beauty brand that is steadily becoming a consumer favorite on the market and last year, it opened its flagship store in Detroit. Since the brand is built on three important pillars that drive the purchasing decisions of the conscious consumer—this fact really doesn’t come as a surprise. For one, The Lip Bar boasts products that are vegan and cruelty-free. Secondly, the label emphasizes ease of use in its collections, maintaining that skincare and cosmetics should not be intimidating. Lastly, and perhaps most importantly, the POC-owned beauty brand prioritizes “inclusive ideals” whether that be in reference to different ethnicities or sexualities. Through this mandate, the company is able to facilitate the grounds for an empowering community that embraces self-expression.Image Credit: The Lip Bar

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