ONLINE MARKETING TRENDS
QSR-Sponsored eSports Competitions : esports competition
Chipotle, DreamHack & ESL Collaborate on the Challenger Series
Chipotle’s hand in co-organizing an eSports competition is quite the intuitive marketing move as the restaurant has already established itself as “a fan favorite and staple among professional gamers, streamers, and fans.” The Challenger Series is designed to cater to the audience as an amateur tournament that will be available on-site during DreamHack events. Those who dominate the eSports competition will get to enjoy a custom trophy, exclusive swag and a full year’s supply of Chipotle.