ONLINE MARKETING TRENDS
Rent-Paying Beer Promotions : Keystone Light
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Keystone Light is a beer brand owned by MillerCoors. The brand is hoping to target younger consumers like new grads with a promotion that will award 13 lucky sweepstakes winners with a year’s worth of rent money. Anyone between the ages of 21 and 24 can enter between now and August 29th, simply by going to the brand’s website and entering some basic information. The brand will even award 150 runners up with a “getting older transition pack,” complete with a Keystone Light-branded inflatable chair, a shower curtain, and more.
Image Credits: Keystone Light.
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