ONLINE MARKETING TRENDS
RFID-Enabled Jewelry Experiences : interactive console
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Diamonds International’s Interactive Consoles Immerse & Educate
To show off the impressive beauty of tanzanite, which is 1,000 times rarer than a diamond, Diamonds International is using RFID technology to give consumers the chance to interact with a 3D model of Mount Kilimanjaro, learn Safi Kilima Tanzanite’s brand name in Swahili, which means “Pure Mountain” and explore images of the precious loose stones, seasonal collections and advertising campaigns.
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