Educational Skincare Pop-Ups : Lycored

Lycored’s ‘Cycle of Glow’ Event Highlighted Its Latest Research

Lycored, a wellness brand that’s known for its scientifically focused products, recently hosted a pop-up to familiarize members of the media, as well as its own clients, with some of its latest research.

The pop-up, called ‘Cycle of Glow,’ was hosted in New York’s bustling Soho district, and allowed attendees to make their way through a variety of banners that highlighted different ‘Love Letters’ written by real people to express what they think is most beautiful about themselves. These Love Letters, which speak to the idea of inner beauty, worked well with the brand’s new product: a line of digestible skincare supplements that are as healthy as they are effective.

The product launch was paired with the unveiling of the brand’s #rethinkbeautiful campaign, which saw the release of ‘littleglow,’ an app that aims to help users find inspiration and breakdown instances of self doubt.