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Shoppable Content Experiences : Verishop

Shoppable Content Experiences : Verishop

ONLINE MARKETING TRENDS

Shoppable Content Experiences : Verishop

This year alone has proven that the way people shop is changing and Verishop is launching a new social media-inspired shopping experience to support discovery and entertainment. The experience on the Verishop iOS app shares entertaining, shoppable content with artificial intelligence, so that users are able to discover products via photos and videos based on the kind of content they like. While many e-commerce platforms adopt standard, search-driven formats that require consumers to filter or sift through multiple product pages, Verishop is offering a new experience that brings more interest to browsing. As Verishop describes: “a how-to cooking video can show you the Dutch oven she’s cooking with, as well as the jumpsuit she’s wearing. And, the more you use the app and engage with content, the more personalized your feed will get.”Image Credit: Verishop


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