The August 2019 branding ideas are full of progressive concepts that explore re-constructed ideas of what companies represent. Many actionable changes this month were rooted in environmentally friendly branding changes, including PepsiCo’s latest approach at tackling the issue of plastic waste. It shifted its packaging construction to use aluminum cans, use complete rPET materials, and eliminate plastic use — this practice was exercised for multiple PepsiCo product lines which include Aquafina, Lifewtr, and Bubly.
X-Lite Still branded itself in a similar manner, creating sustainable packaging alongside Sidel to package still water in a way that is friendly to users and the environment. The bottle contains half the PET resin as traditional packaging and reduces a large amount of waste throughout the manufacturing process as well.