Cadbury’s innovative milk chocolate 3D printer is an instance of the former. For World Chocolate Day (July 7th), the confectionery brand debuted a tech activation that allowed consumers to design their own chocolate charms boasting letters, shapes, and symbols that the participants select.
pxl. and Holden, on the other hand, embrace personalization further. In the August 2019 customization list, pxl. is spotlighted for its platform for infinitely customizable shoes, while Holden is celebrated for its one-of-a-kind engagement rings.