One of the standout marketing campaigns that embody this done by KFC — its iconic Colonel Sanders returns as a digital influencer. The marketing idea breaches its fast food industry by tapping into the space of digital media and recognizing the common use of influencers in the fashion and entertainment territories. The influencer is a CGI model that approaches influencer culture in a playful manner whilst appealing to that audience as well. Another great marketing idea this month is by M&M’s and its international flavors that nod to Mexico, Thailand, and England. The campaign invites consumers to vote for their favorite using online platforms to interact digitally with the brand.
The May 2019 marketing concepts are exercised across multiple different mediums and platforms to reach a broad target audience based on each respective purpose. There are many that are technologically charged, pushing creative boundaries even further than before.