The September 2020 marketing trends explore many ways to bring awareness to brands and initiatives, especially those that serve a high purpose with the recent social climate. Some companies are launching projects, campaigns, collaborations, and more to work towards an inclusive purpose. One of these brands is Gap and its ‘BE THE FUTURE’ GapKids campaign that is described to be a “collective call-to-action for youth, led by youth.” It creates a platform for young American activists to voice and share their visions to better change in terms of sustainability and inclusivity. Another great marketing example is led by IKEA Taiwan and its new furniture catalogue celebrating Animal Crossing. It offers a playful approach using the video game’s characters and virtually style the furniture.