The best example of this influence is the Game of Thrones-inspired products and campaigns that are effortlessly dominating the April 2019 pop culture list. The TV series quickly became a cult-favorite and an obsession for many people. As the release of the finale is coming up on April 17th, many companies hopped on the bandwagon for one last GoT-inspired activation. Examples include Kate Agafonova’s handmade throne-inspired dog beds, Mountain Dew’s ‘A Can Has No Name’ campaign, NOW TV’s temporary tattoo parlor and Deliveroo’s chocolate dragon eggs.
The April 2019 pop culture round-up makes it abundantly clear that what is being created and what individuals take interest in culturally is also what brands attempt to replicate in their campaigns and products.