‘Maurten Unofficial’ Helps Athletes from breaking contracts
To acknowledge the fact that many athletes that are sponsored by other brands still make use of its hydrogel technology, Maurten launched ‘Maurten Unofficial’ as a limited range of unbranded products to prevent contracts from being broken, all the while still allowing people to make the most of its effective products. To continue to fuel athletes, Maurten released a range of products in silver pouches and a black and white water bottle with a blurred logo. Orders of the hydrogel sports fuel are shipped in discreet boxes with a design that’s equally as simple and unassuming.
To support Maurten Unofficial, the brand created videos introducing “three unofficials,” including The Runner, The Swimmer and The Cyclist, all with blurred faces for anonymity.