ONLINE MARKETING TRENDS
Year-Crushing Monster Truck Ads
2020 was a frustrating year, and there’s no better way to celebrate its completion than to watch it get destroyed — this is exactly what Checkers did in its latest Monster Truck ad spot. In the ad, a Monster Truck branded as the Checkers ‘Mother Cruncher’, a nod to the chain’s chicken sandwich, gears up flatten 2020. The hilarious stunt ad sees the Monster Truck crushing large iterations of reminders from the year. Toilet paper, murder hornets, at-home learning, backyard staycations, video chats, and cancelled vacations were among some of the obstacles that the Monster Truck crushed, offering a satisfying and humorous approach. This creative ad was designed with the ultimate intention of promoting the brand’s ‘Mother Cruncher’ chicken sandwich.Image Credit: Checkers and Rally’s
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