The adidas Yung-1 Style Gets a Artistic & Chic Makeover by WANTO

The adidas Yung-1 style was the focal point of the collaborative collection between the brand and WANTO — a well-known Tokyo-based artist who is “one of the leading influences of modern graffiti in Asia.”

It has become common practice for brands to tap the creative talents of emerging and professional artists. Not only does this allow for the individual to gain some publicity, but it also infuses the collaborative product with a special quality that stands out to consumers. The new iteration of the adidas Yung-1 style is chic and captivating, especially in light of the bold yellow accents. Aside from this, the WANTO x adidas Original launch also spotlights a series of tracksuits and athletic tees that sport the artist’s subtle hand drawings and signature ‘W’ tag.



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