ONLINE MARKETING TRENDS
Youth-Focused Bottled Waters : Highland Spring Wild-Life
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The Highland Spring Wild-Life Bottled Water Aims to Educate Kids
Head of Marketing at Highland Spring Group Carol Saunders explained the new Highland Spring Wild-Life bottled water saying, “Research tells us that 25% of kids drink less than a glass of water a day. One in three parents struggle to get their child to drink water generally, and eight in 10 are convinced they rarely get enough fluids. We are building on a theme that performed well when launched last year by combining all the fun of childhood adventure with functional messaging around the importance of hydration and recycling.
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