ONLINE MARKETING TRENDS
Youthful Lifestyle Teas : modern tea
OFFBLAK Targets Millennials and Gen Z with Its Modern Tea Brand
Rather than packaging its products in clunky tea canisters or boxes, the brand opts for slim packs that can be neatly stacked and set on display like books. The tea brand specifically targets what it calls “Generation T”—Millennials and Gen Z—by offering fun and functional flavors like the calming ‘Squeeze Me’ Orange & Jasmine and ‘Future is Pink’ Earl Grey & Rose. Offering something for everyone, OFFBLAK’s products are organized into four main categories: Fully Charged, Chill Out, Glow and Caff Free.