Zipper-Themed Virtual Showrooms

With the aim of connecting with more customers than ever before, zipper and fastening products manufacturer YKK launched a virtual showroom modeled after its brick-and-mortar showroom in London. The YKK Digital Showroom has six floors, each of which supports a different theme from sustainability and automotive to fashion, luggage and backpacks.On the first floor of the digital space, there’s a searchable library of products and a section where customers can check in on what’s popular. There’s also a meeting space for European and American customers to connect with YKK, as well as a virtual floor that’s dedicated to region-specific items from YKK. The digital showroom is set to become an incubator for innovation, creative design and a destination for webinars, education and more.


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