Connect with us

Selected News

16 Unconventional Brand Representatives

16 Unconventional Brand Representatives

ONLINE MARKETING TRENDS

16 Unconventional Brand Representatives

To appeal to a new generation of consumers, companies are experimenting with different brand representatives, some of which defy category norms and others that are not actually human at all. With a different ambassador or spokesperson, brands have the potential to reach and engage consumers as never before.

At the same time a number of beauty brands that produce nail polish, skincare and a variety of other cosmetics are now welcoming male brand ambassadors, a range of other brands are experimenting with entirely digital brand representatives that are computer-generated or powered by AI capabilities.

To kick off the launch of a new crossover menu item, KFC recently welcomed Cheetos’ Chester Cheetah to take on the role of its iconic Colonel Sanders mascot.



Source link

Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in ONLINE MARKETING TRENDS

To Top
error: Content is protected !!
Top