To appeal to a new generation of consumers, companies are experimenting with different brand representatives, some of which defy category norms and others that are not actually human at all. With a different ambassador or spokesperson, brands have the potential to reach and engage consumers as never before.

At the same time a number of beauty brands that produce nail polish, skincare and a variety of other cosmetics are now welcoming male brand ambassadors, a range of other brands are experimenting with entirely digital brand representatives that are computer-generated or powered by AI capabilities.

To kick off the launch of a new crossover menu item, KFC recently welcomed Cheetos’ Chester Cheetah to take on the role of its iconic Colonel Sanders mascot.

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