ONLINE MARKETING TRENDS
AR Coloring Cereal Boxes : Coloring Cereal Boxes
[ad_1]
Kellogg’s and Crayola Created Family-Friendly Interactive Packaging
As part of this collaboration, the brands are releasing black and white cereal boxes that can be colored for the chance to win a Family Crayola gift pack.
Kids are able to use a browser-based augmented reality tool to interact with the cereal boxes. To bring their breakfast cereal box to life, kids are also able to select the character that’s depicted on the packaging, allow camera access and align their mobile device to the box to see a virtual animation before their eyes.
[ad_2]
Source link