Jack Daniel’s Creates an Augmented Reality Story Book
Jack Daniel’s does this really well as the brand utilizes augmented reality and the label of its product to deliver value to the consumer through an information-packed hands-on experience. The story-based education technique is developed in collaboration with Tactic. Utilizing a mobile application, consumers are able to bring the label of the recognizable Jack Daniel’s bottle to life in the form of a pop-up book. The content is not only packed with mesmerizing visuals but also with information on whiskey manufacturing, the origin of the brand and more.