De-Stressing Beauty Pop-Ups : Wellness Pop Up

Murad Launched a Science-Backed Wellness Pop-Up in Los Angeles

To help consumers truly immerse themselves in its core values, skincare brand Murad launched a science-backed wellness pop-up in Los Angeles that celebrates its 30th anniversary. At the site, the brand’s four core philosophies—Be Kind to Your Mind, Eat Your Water, Awaken Your Body and Nourish Your Skin—can be explored through meditative sound bath, skin consultations with Dr. Murad, a de-stressing intention wall and fresh fruit.

Alongside the Wellness Vault pop-up, Murad is offering its Hydration product line in limited-edition packaging and ran retail events for the weekend of National Hydration Day.

Aiming to soothe Generation Stress, brands are creating events and interactive installations that are based around calming, de-stressing and addressing one’s well-being holistically.